The "Blue Mt. Fuji Curry" is a beautiful, vibrant blue reminiscent of Mt. Fuji, and has been a hot topic on social media after one of the heroines of "Laid-Back Camp△," Nadeshiko Kagamihara, "ate four bowls of it in total" in the anime. A new package featuring an illustration of Nadeshiko will be released for this "Blue Mt. Fuji Curry" ready-made product. The creamy taste of coconut milk and subtle sweetness make this ready-made curry a surprise that makes a big impact on the taste and appearance.

Starting Saturday, August 28, 2021, we will be releasing the "Laid-Back Camp△ x Blue Mt. Fuji Curry Collaboration Retort Curry Limited Package," an anime collaboration product of the retort curry "Blue Mt. Fuji Curry," which allows you to enjoy the visual appearance of the real Mt. Fuji.

This limited edition product features packaging featuring Kagamihara Nadeshiko, one of the heroines of the "Laid-Back Camp" series, who is popular for her laid-back cuteness and voracious appetite.

△Product introduction website: https://www.fujisan-p.com/yurucampcurry

As the name suggests, "Blue Mt. Fuji Curry" is a curry with a vivid blue color reminiscent of Mt. Fuji.

It has become extremely popular on social media, especially among the younger generation.

In response to many requests from people who wanted to be able to enjoy this curry at home, it was commercialized as a retort curry in 2018.

The curry's vibrant blue colour is achieved by blending a unique spice mixture developed after much trial and error, and it is also slowly simmered in dairy products such as coconut milk, giving it a rich, savoury flavour, spiciness and a hint of sweetness.

This time, a collaboration has been realized between this "Blue Mt. Fuji Curry" and "Laid-Back Camp△", which is scheduled for release as a movie in 2022.

A packaged version has been created featuring an illustration of Kakamigahara Nadeshiko, one of the characters who is seen munching on food with particular gusto.

In the anime, Nadeshiko eats an amazing four bowls of this "Blue Mt. Fuji Curry", and the scene has become a hot topic on social media.

This is a new product that allows you to casually enjoy the flavors that the characters eat while camping or at home.

​△Product overview

Product name: Yurucamp△ x Blue Mt. Fuji Curry Collaboration Retort Curry Limited Package

Release date: Saturday, August 28, 2021

Suggested retail price: 959 yen (tax included)

Contents: 180g

Expiration date: 12 months from date of manufacture

Storage method: normal temperature

Size: 13.7cm x 17.5cm x 2.0cm

JAN: 4562403707444