The "Blue Mt. Fuji" series was born from the desire to widely convey the charm of Mt. Fuji, one of Japan's most famous mountains. "Blue Mt. Fuji Curry" is a retort curry that uses curry roux to recreate the mountainside of Mt. Fuji and white rice to recreate the snow on Mt. Fuji. This time, in collaboration with San-X Co., Ltd., a limited edition package featuring the "mountain" design from "Sumikko Gurashi" will be released.
Sumikkogurashi and Blue Mt. Fuji Curry have teamed up! Advance sales have begun at the limited-time pop-up store "Sumikko and Yama Ippai Souvenir Shop," which features the Sumikkogurashi character "Yama"!
Fujisan Products, a business group that plans, develops, and sells various products, food, souvenirs, menus, and businesses related to Mt. Fuji, has collaborated with San-X Co., Ltd. to produce a collaboration product with Sumikkogurashi, "Sumikkogurashi Blue Mt. Fuji Curry," which will be sold in advance at the Sumikkogurashi to Yamaippai Souvenir Shop, a limited-time pop-up store in Ichiban Plaza, Tokyo Station Ichibangai, from Friday, November 17, 2023.
▶Sumikkogurashi Blue Mt. Fuji Curry Special Site
■ A collaboration between the popular "Blue Mt. Fuji Curry" and "Sumikko Gurashi"
"Blue Mt. Fuji Curry" started as a local gourmet dish served at a tourist facility in Yamanashi Prefecture. The visual of the blue curry roux representing the mountainside of Mt. Fuji and the white rice representing the snow-capped mountain became a hot topic, and it was later commercialized as a retort curry. It has been posted in large numbers on social media, and remains popular today as a blue curry that looks great in photos and videos.
This collaboration was made possible by a request from Kiddyland Co., Ltd. in response to the limited-time pop-up store event "Sumikko and Yama Souvenir Shop," which will feature the "Yama" character from "Sumikko Gurashi."
▶ Blue Mt. Fuji Curry Official Page
[Sumikko Gurashi Blue Mount Fuji Curry]
Sales start date: Friday, November 17, 2023
Suggested retail price: 929 yen (tax included)
Contents: 180g
Expiration date: 12 months from date of manufacture
Storage method: normal temperature
Size: 13.7cm x 17.5cm x 2.0cm
JAN: 4562403707192
Where to buy:
・KIDDY LAND "Sumikko and Yamaippai Souvenir Shop" Limited-time pop-up store
・KIDDY LAND shops nationwide (excluding some stores)
・Official online shop (from December 1st)
・General merchandise stores, souvenir shops, etc.
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©SAN-X CO., LTD. ALL RIGHTS RESERVED.
At the limited-time shop "Sumikkogurashi and Yama Ippai Souvenir Shop" that will open at "Ichiban Plaza" in Tokyo Station Ichibangai Tokyo Character Street, the "Blue Mt. Fuji Curry" with a "Yama" design will be released in advance on Friday, November 17, 2023. In addition, the "Sumikkogurashi Shop" Osaka Umeda store and Nagoya store in the Rilakkuma store will also be selling limited-edition goods including "Blue Mt. Fuji Curry" from Saturday, November 25.
▶ Related article: "Sumikkogurashi and Yamaippai Souvenir Shop" is open for a limited time!!
What is Sumikkogurashi?
When you get on the train, the corner seats fill up first, and when you go to a cafe you want to secure a corner seat if possible...
Have you ever felt calm when you were in a corner?
There's the cold-sensitive "polar bear," the insecure "penguin?", the leftover "pork cutlet," the shy "cat," and the "lizard" who hides his true identity.
There are lots of slightly negative but unique Sumikkogurashi characters, such as these.
If you like corners or are curious about them, why not become a Sumikkogurashi member?
*Quoted from San-X official website