The creators of "Blue Mt. Fuji Curry" have made this popcorn with the same appeal as the carbonated drink "Blue Mt. Fuji Cream Soda," which was released in 2021. The vivid blue visual is very impactful. It has a refreshing taste with a vanilla flavor, and once you start eating it, you won't be able to stop.
Yamafuji Co., Ltd. (Headquarters: Kofu City, Yamanashi Prefecture, Representative Director: Fujio Yamamoto) has teamed up with Fujisan Products, a product planning and development company that represents Yamanashi, to begin pre-selling "Blue Mt. Fuji Cream Soda Popcorn" from Wednesday, December 27, 2023. This popcorn faithfully reproduces the taste and color of "Blue Mt. Fuji Cream Soda," a beautiful cobalt blue carbonated drink made with natural water from Mt. Fuji.
■The developer of the hit product "Blue Mt. Fuji Curry" will release the carbonated drink "Blue Mt. Fuji Cream Soda" in 2021
"Blue Mt. Fuji Cream Soda" is a carbonated drink made by Mt. Fuji Products, a hit maker of products inspired by Mt. Fuji, such as "Blue Mt. Fuji Curry" and "Blue Mt. Fuji Curry Bread." In the past, cream soda was generally green, made with melon soda, but in recent years, "blue cream soda" has also been rapidly gaining popularity.
"Blue Mt. Fuji Cream Soda" was launched in 2021 as a soda exclusively for blue cream soda. Using natural water from Mt. Fuji, it has been successfully finished in a beautiful, transparent cobalt blue color. Not only is it beautiful to look at, but it also has the nostalgic taste of cream soda, which has caused a big buzz, especially on social media.
■ The vivid blue visual is very impactful, and the refreshing taste is enhanced with vanilla flavor.
"Blue Mt. Fuji Cream Soda Popcorn" is a new product that has the same appeal as "Blue Mt. Fuji Cream Soda" in the form of popcorn. The color and taste of "Blue Mt. Fuji Cream Soda" has been enhanced with the fragrant flavor of vanilla.
Cream soda-flavored popcorn has become popular in amusement facilities recently, but the vivid blue visual of the "Blue Mt. Fuji Cream Soda Popcorn" is very striking. The refreshing taste will have you coming back for more.
Initially, advance sales will begin within the prefecture, mainly at Fujisan Plaza, Yamanashi's antenna shop at the foot of Mount Fuji, and roadside stations within Yamanashi Prefecture.
After that, we plan to roll it out to retailers nationwide.
■Product information
Product name: Blue Mt. Fuji Cream Soda Popcorn
Advance sales start date: Wednesday, December 27, 2023
General sales start date: Tuesday, January 9, 2024
Price: 756 yen (tax included)
Content: 60g
JAN code: 4562403707246
Seller: Yamafuji Co., Ltd.
Stores and facilities scheduled to sell the product in advance: Kai Yamato Roadside Station, Tsuru Roadside Station, Narusawa Roadside Station, Sato no Eki, Doshi Roadside Station, Fujisan Plaza (antenna shop), etc.