The "Golden Mt. Fuji Daruma" was created in collaboration with DARUMODE, a company that takes the traditional Japanese lucky charm of the Daruma and gives it a modern twist. The distinctive design features a beard and mouth that resemble Mt. Fuji, and by making these parts gold, it is extremely gorgeous. In addition, various popular viewing spots for Mt. Fuji are designed on the back of the Daruma, and the initial design features Arakurayama Sengen Park, which is famous for Mt. Fuji, cherry blossoms, and the five-story pagoda, making it a perfect souvenir for both domestic and overseas visitors.

On Sunday, May 25, 2025, we will release the "Golden Mt. Fuji Daruma," a combination of Mt. Fuji and a Daruma doll. The initial production run will be limited to 200 units.

■ Teaming up with DARUMODE, a trending brand that creates a modern take on the traditional Japanese lucky charm, the Daruma

With the end of the COVID-19 pandemic and the weakening of the yen, inbound demand has been on an unprecedented rise in recent years. Among the many tourist destinations, one that can be said to be a sure bet is Mount Fuji.

The number of foreign tourists visiting to catch a glimpse of this symbol of "NIPPON" is increasing.

In this environment, Fujisan Products, which has been involved in the creation of numerous "Mt. Fuji content" to date, has taken on the challenge of launching new content that combines Mt. Fuji with traditional Japanese products.

The partners they met through a fortunate encounter are working on the commercialization of Daruma dolls, known as "DARUMODE." Daruma dolls are traditional Japanese lucky charms that have been arranged in a modern style.

These one-of-a-kind daruma dolls are being delivered all over the world and are already garnering attention.

This product was also completed by Fujisan Products and DARUMODE through repeated trial and error over the course of about a year.

■ The beard and mouth are painted in the shape of Mt. Fuji and are gold. The illustration of Mt. Fuji on the back is also a highlight.

The new content product is the "Golden Mount Fuji Daruma."

The Golden Mt. Fuji Daruma is characterized by the fact that the "beard" and "mouth" of the main part of the face are designed to resemble Mt. Fuji. The beard and mouth of the Daruma doll are accentuated by the Mt. Fuji design, and the color scheme is exquisitely "golden" to match the brand name "Golden Mt. Fuji."

Additionally, popular view spots of Mt. Fuji are depicted on the back of each Daruma doll, and each design has a different image, allowing you to experience the charm of "NIPPON" all at once.

The first design was based on Arakurayama Sengen Park, a scenic spot where you can enjoy Mount Fuji, cherry blossoms, and the five-story pagoda all at once.

At about 11cm tall, it's the perfect size to take home as a souvenir, and also makes a great interior decoration. The initial production run is limited to 200 pieces.

First, the product will be available at Fujisan Plaza, a Yamanashi Prefecture antenna shop complex located in front of Kawaguchiko Station. It will also be available on the official online store.

In addition to the first design, other pattern models featuring designs of popular view spots such as "Convenience Store Mt. Fuji" and "Honmachi Street Mt. Fuji" will also be created, with plans to develop and sell more than 10 designs in the future.

■Product Overview

Product name: Golden Mount Fuji Daruma

Sales price: 4,680 yen (tax included)

Release date: Model - Shinkurayama Sengen Park / May 25th ~

*Other designs will be released in the future.

Size: Height 11cm Weight 100g

Seller: Fujisan Products