
- PRODUCTS
- Blue Mount Fuji Curry
- Red Mount Fuji Curry
- Blue Mount Fuji Curry Bread
- Red Mount Fuji Curry Bread
- Blue Mt. Fuji Cream Soda
- Blue Mount Fuji Cola
- Blue Mount Fuji (raw)
- Mount Fuji Stem Glass
- Blue Mount Fuji Chocolate Crunch
- Blue Mount Fuji Baumkuchen
- Blue Mt. Fuji Shortcake Tin
- Yamanashi specialty: Kofu chicken giblets stew
- Golden Crescent Curry | Golden Crescent Curry Bread
- COLLABORATION
- Shingen Festival Limited Craft Beer SHINGEN RED
- Drinkable Kikyo Shingen Mochi | Kikyo Shingen Brown Sugar Soybean Flour Latte Base
- NTV new drama Hot Spot collaboration goods
- Kikyo Shingen Mochi Sake | Kikyo Shingen Black Honey Soybean Flour Liqueur
- Yurucamp△ Collaboration Blue Mt. Fuji Curry
- Sumikkogurashi Collaboration Blue Mount Fuji Curry
- Pokémon Collaboration Project Piplup Blue Mount Fuji Curry
- …
- PRODUCTS
- Blue Mount Fuji Curry
- Red Mount Fuji Curry
- Blue Mount Fuji Curry Bread
- Red Mount Fuji Curry Bread
- Blue Mt. Fuji Cream Soda
- Blue Mount Fuji Cola
- Blue Mount Fuji (raw)
- Mount Fuji Stem Glass
- Blue Mount Fuji Chocolate Crunch
- Blue Mount Fuji Baumkuchen
- Blue Mt. Fuji Shortcake Tin
- Yamanashi specialty: Kofu chicken giblets stew
- Golden Crescent Curry | Golden Crescent Curry Bread
- COLLABORATION
- Shingen Festival Limited Craft Beer SHINGEN RED
- Drinkable Kikyo Shingen Mochi | Kikyo Shingen Brown Sugar Soybean Flour Latte Base
- NTV new drama Hot Spot collaboration goods
- Kikyo Shingen Mochi Sake | Kikyo Shingen Black Honey Soybean Flour Liqueur
- Yurucamp△ Collaboration Blue Mt. Fuji Curry
- Sumikkogurashi Collaboration Blue Mount Fuji Curry
- Pokémon Collaboration Project Piplup Blue Mount Fuji Curry
- PRODUCTS
- Blue Mount Fuji Curry
- Red Mount Fuji Curry
- Blue Mount Fuji Curry Bread
- Red Mount Fuji Curry Bread
- Blue Mt. Fuji Cream Soda
- Blue Mount Fuji Cola
- Blue Mount Fuji (raw)
- Mount Fuji Stem Glass
- Blue Mount Fuji Chocolate Crunch
- Blue Mount Fuji Baumkuchen
- Blue Mt. Fuji Shortcake Tin
- Yamanashi specialty: Kofu chicken giblets stew
- Golden Crescent Curry | Golden Crescent Curry Bread
- COLLABORATION
- Shingen Festival Limited Craft Beer SHINGEN RED
- Drinkable Kikyo Shingen Mochi | Kikyo Shingen Brown Sugar Soybean Flour Latte Base
- NTV new drama Hot Spot collaboration goods
- Kikyo Shingen Mochi Sake | Kikyo Shingen Black Honey Soybean Flour Liqueur
- Yurucamp△ Collaboration Blue Mt. Fuji Curry
- Sumikkogurashi Collaboration Blue Mount Fuji Curry
- Pokémon Collaboration Project Piplup Blue Mount Fuji Curry
- …
- PRODUCTS
- Blue Mount Fuji Curry
- Red Mount Fuji Curry
- Blue Mount Fuji Curry Bread
- Red Mount Fuji Curry Bread
- Blue Mt. Fuji Cream Soda
- Blue Mount Fuji Cola
- Blue Mount Fuji (raw)
- Mount Fuji Stem Glass
- Blue Mount Fuji Chocolate Crunch
- Blue Mount Fuji Baumkuchen
- Blue Mt. Fuji Shortcake Tin
- Yamanashi specialty: Kofu chicken giblets stew
- Golden Crescent Curry | Golden Crescent Curry Bread
- COLLABORATION
- Shingen Festival Limited Craft Beer SHINGEN RED
- Drinkable Kikyo Shingen Mochi | Kikyo Shingen Brown Sugar Soybean Flour Latte Base
- NTV new drama Hot Spot collaboration goods
- Kikyo Shingen Mochi Sake | Kikyo Shingen Black Honey Soybean Flour Liqueur
- Yurucamp△ Collaboration Blue Mt. Fuji Curry
- Sumikkogurashi Collaboration Blue Mount Fuji Curry
- Pokémon Collaboration Project Piplup Blue Mount Fuji Curry
COMPANY PROFILE
What are Mount Fuji Products?Fujisan Products is a business group that plans and develops products, souvenirs, menus, food, and businesses related to Mt. Fuji, Yamanashi, etc. through open innovation, and sells those products.Business Overview
Business name
Mount Fuji Products
Operating company
Phonet Co., Ltd.
location
〒400-0046
2-10-6 Shimoishidate, Kofu City, Yamanashi Prefecture
contact address
055-298-6066
Representative Director
Eiichi Shimizu
Capital
51,120,000 yen
(Capital reserve: 15,560,000 yen)
Establishment of operating company
May 1998
Qualified invoice issuer registration number
T3090001001829
Business Establishment
April 1, 2019
Business Manager and Product Director
Takahiro Ashizawa
- Business History
Business product history introduction
October 2017
The current Mt. Fuji Product Business Manager (Ashizawa Takahiro) has been appointed as Sales Manager to oversee the restructuring of the Yamanashi Prefectural Mt. Fuji World Heritage Center.
April 2018
The cafe "Mt. Fuji LAVA CAFE" in the Yamanashi Prefectural Mt. Fuji World Heritage Center has developed and started serving the menu item "Blue Mt. Fuji Curry (Mt. Fuji Curry)," which took more than six months of development and repeated trial and error.
June 22, 2018
The Mt. Fuji LAVA CAFE, a cafe located inside the Yamanashi Prefectural Mt. Fuji World Heritage Center, has begun offering a large portion challenge menu, "MEGA Mt. Fuji CURRY," (total weight approximately 3kg).
November 1, 2018
The "Blue Mt. Fuji Curry" served at the "Mt. Fuji LAVA CAFE" was so popular that many people requested that it be commercialized. So, to make it easier to enjoy at home, the "Blue Mt. Fuji Curry" was commercialized and began selling as a retort product. The initial production run of 2,000 units was sold out immediately within a month of its release.
→Product page https://www.fujisan-p.com/fujisanbluecurry
January 12, 2019
Following on from their blue curry, they have developed and started serving red Mt. Fuji curry at the "Mt. Fuji LAVA CAFE" cafe in the Yamanashi Prefectural Mt. Fuji World Heritage Center.
It comes in three levels of spiciness and is also available as a super spicy challenge dish.
February 1, 2019
The Mt. Fuji LAVA CAFE, a cafe located inside the Yamanashi Prefectural Mt. Fuji World Heritage Center, has begun offering a limited-time, extra-large challenge menu, "Mega-sized Red Mt. Fuji Curry "Good Luck Red Fuji"" (total weight approximately 5.5kg).
February 23, 2019 (Mt. Fuji Day)
Following on from "Blue Mt. Fuji Curry", "Red Mt. Fuji Curry" has also been commercialized and is now on sale.
→Product page https://www.fujisan-p.com/fujisanredcurry
April 1, 2019
With the designated management of the Yamanashi Prefectural Mt. Fuji World Heritage Center coming to an end on March 31st, a business division called "Mt. Fuji Products" was established within Phonet Co., Ltd. in order to continue selling the products that had been developed up until now, and a department was opened to develop products other than Mt. Fuji Curry.
June 15, 2019
For a limited time, the Fujisan Terrace Restaurant at Futaba SA on the outbound side will be offering two courses, the "Large Portion Challenge Course" and the "Large Portion Share Course," featuring "Blue Fujisan Curry" and "Red Fujisan Curry," both of which weigh over 3kg in total.
July 13, 2019
The "Blue Mt. Fuji Curry Bread", developed in collaboration with the social welfare corporation Kunimi-kai Yours and Yours, is now on sale exclusively at "Michi-no-Eki Fujikawa".
→Product page https://www.fujisan-p.com/bluecurrybread
October 12, 2019
Following the "Blue Mt. Fuji Curry Bread", "Red Mt. Fuji Curry Bread" has also been commercialized and is now on sale.
→Product page https://www.fujisan-p.com/redcurrybread
January 22, 2020 (Curry Day)
Developed jointly with the Nakamichi Agricultural Products Association, the company has commercialized and begun selling a ready-made curry called "Golden Crescent Curry" using the sweet corn "Kimihime", which is certified under the Kofu brand certification system "Proof of Kofu".
→Product page https://www.fujisan-p.com/crescentcurry
February 21, 2020
Under the supervision and collaboration of the Kofu Chicken Motsuni Team, which brings people together, we have commercialized and started selling the "Kofu Chicken Motsuni" retort pouch and "Kofu Chicken Motsuni Curry" based on chicken motsuni.
→Product pagehttps ://www.fujisan-p.com/torimotsu
June 7, 2020
"Yogennotori Curry" is commercialized and begins sales.
November 3, 2020
The "Blue Mt. Fuji Curry Bread" won the highest gold award in the East Japan baked curry bread category at the Curry Bread Grand Prix 2020, sponsored by the Japan Curry Bread Association.
November 1, 2020
"FUJISAN STEM GLASS" is commercialized and begins sales.
→Product page https://www.fujisan-p.com/fujisanstem
February 23, 2021 (Mt. Fuji Day)
"Blue Mt. Fuji Cream Soda" is commercialized and begins selling.
→Product page https://www.fujisan-p.com/fujisancreamsoda
February 23, 2021 (Mt. Fuji Day)
"tr@dinion", a sustainable fashion item born from an industry-academia collaboration project, has been commercialized and is now on sale.
July 12, 2021
"Golden Crescent Curry Bread" is commercialized and begins selling.
→Product page https://www.fujisan-p.com/crescentcurry
August 28, 2021
"Laid-back Camp△ x Blue Mt. Fuji Curry Collaboration Retort Curry Limited Package" is now on sale for a limited time.
→Product page https://www.fujisan-p.com/yurucampcurry
December 18, 2021
"Project Piplup Blue Mt. Fuji Curry" is now on sale for a limited time.
→Product page https://www.fujisan-p.com/pochama
December 28, 2021
"Mt. Fuji Drink", which was planned and developed in collaboration with Azumino Food Workshop Co., Ltd., is now on sale in limited quantities exclusively at Lawson.
January 28, 2022
Two and a half years after planning and conception, and about one year and three months after the release was postponed, the blue beer drink "Blue Fujisan (draft)" has been commercialized and is now on sale.
→Product page https://www.fujisan-p.com/fujisanbluebeer
April 20, 2022
The fifth product in the Blue Mt. Fuji series, "Blue Mt. Fuji Chocolate Crunch," has been commercialized and is now on sale.
→Product page https://www.fujisan-p.com/fujisanbluechoco
December 6, 2022
In our first collaboration with Kikyoya Co., Ltd., we have commercialized and started selling the liqueur product "Kikyo Shingen Black Honey Soybean Flour."
→Product pagehttps ://www.fujisan-p.com/shingenmochi
December 16, 2022
"Mount Fuji Stem Glass" won the Grand Prize in the non-food category at the Yamanashi Gift Contest 2022.
→Product page https://www.fujisan-p.com/fujisanstem
December 18, 2022
The sixth product in the Blue Mt. Fuji series, "Blue Mt. Fuji Craft Cola," has been commercialized and is now on sale.
→Product page https://www.fujisan-p.com/fujisancraftcola
October 17, 2023
The seventh product in the Blue Mt. Fuji series, "Blue Mt. Fuji Baumkuchen," has been commercialized and is now on sale.
→Product page https://www.fujisan-p.com/bluefujisanbaum
November 17, 2023
"Sumikko Gurashi Blue Mt. Fuji Curry" is now on sale for a limited time.
→Product page https://www.fujisan-p.com/sumikkogurashi
October 30, 2024
The eighth product in the Blue Mt. Fuji series, the "Blue Mt. Fuji Shortcake Tin", has been commercialized and is now on sale.
→Product page https://www.fujisan-p.com/cancake
January 17, 2025
A collaboration product with the popular drama "Hot Spot" is now on sale.
→Product page https://www.fujisan-p.com/hotspot
February 18, 2025
In collaboration with Kikyoya Co., Ltd., we have commercialized and started selling "Kikyo Shingen Brown Sugar Soybean Flour Latte Base."
→Product page https://www.fujisan-p.com/shingenmochimilk
April 5, 2025
In collaboration with the Yamanashi Tourism Organization, a public interest incorporated association, we have commercialized and started selling the Shingen Festival limited edition beer "SHINGEN RED."
→Product page https://www.fujisan-p.com/shingenredbeer
SITE MAP
Blue Mount Fuji Chocolate Crunch
Shingen Festival Beer SHINGENRED
Kikyo Shingen Black Honey Soybean Flour Latte Base
Nippon Television Drama Hotspot Collaboration
Kikyo Shingen Black Honey Soybean Flour Liqueur
Yurucamp△ collaboration
Project Piplup Collaboration
Yamanashi specialty: Kofu chicken giblets stew
Introducing our official ambassadors
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