The current Mt. Fuji Product Business Manager (Ashizawa Takahiro) has been appointed as Sales Manager to oversee the restructuring of the Yamanashi Prefectural Mt. Fuji World Heritage Center.

The cafe "Mt. Fuji LAVA CAFE" in the Yamanashi Prefectural Mt. Fuji World Heritage Center has developed and started serving the menu item "Blue Mt. Fuji Curry (Mt. Fuji Curry)," which took more than six months of development and repeated trial and error.

The Mt. Fuji LAVA CAFE, a cafe located inside the Yamanashi Prefectural Mt. Fuji World Heritage Center, has begun offering a large portion challenge menu, "MEGA Mt. Fuji CURRY," (total weight approximately 3kg).

The "Blue Mt. Fuji Curry" served at the "Mt. Fuji LAVA CAFE" was so popular that many people requested that it be commercialized. So, to make it easier to enjoy at home, the "Blue Mt. Fuji Curry" was commercialized and began selling as a retort product. The initial production run of 2,000 units was sold out immediately within a month of its release.

→Product page https://www.fujisan-p.com/fujisanbluecurry

Following on from their blue curry, they have developed and started serving red Mt. Fuji curry at the "Mt. Fuji LAVA CAFE" cafe in the Yamanashi Prefectural Mt. Fuji World Heritage Center.

It comes in three levels of spiciness and is also available as a super spicy challenge dish.

The Mt. Fuji LAVA CAFE, a cafe located inside the Yamanashi Prefectural Mt. Fuji World Heritage Center, has begun offering a limited-time, extra-large challenge menu, "Mega-sized Red Mt. Fuji Curry "Good Luck Red Fuji"" (total weight approximately 5.5kg).

Following on from "Blue Mt. Fuji Curry", "Red Mt. Fuji Curry" has also been commercialized and is now on sale.

→Product page https://www.fujisan-p.com/fujisanredcurry

With the designated management of the Yamanashi Prefectural Mt. Fuji World Heritage Center coming to an end on March 31st, a business division called "Mt. Fuji Products" was established within Phonet Co., Ltd. in order to continue selling the products that had been developed up until now, and a department was opened to develop products other than Mt. Fuji Curry.

For a limited time, the Fujisan Terrace Restaurant at Futaba SA on the outbound side will be offering two courses, the "Large Portion Challenge Course" and the "Large Portion Share Course," featuring "Blue Fujisan Curry" and "Red Fujisan Curry," both of which weigh over 3kg in total.

The "Blue Mt. Fuji Curry Bread", developed in collaboration with the social welfare corporation Kunimi-kai Yours and Yours, is now on sale exclusively at "Michi-no-Eki Fujikawa".

→Product page https://www.fujisan-p.com/bluecurrybread

Following the "Blue Mt. Fuji Curry Bread", "Red Mt. Fuji Curry Bread" has also been commercialized and is now on sale.

→Product page https://www.fujisan-p.com/redcurrybread

Developed jointly with the Nakamichi Agricultural Products Association, the company has commercialized and begun selling a ready-made curry called "Golden Crescent Curry" using the sweet corn "Kimihime", which is certified under the Kofu brand certification system "Proof of Kofu".

→Product page https://www.fujisan-p.com/crescentcurry

Under the supervision and collaboration of the Kofu Chicken Motsuni Team, which brings people together, we have commercialized and started selling the "Kofu Chicken Motsuni" retort pouch and "Kofu Chicken Motsuni Curry" based on chicken motsuni.

→Product pagehttps ://www.fujisan-p.com/torimotsu

"Yogennotori Curry" is commercialized and begins sales.

The "Blue Mt. Fuji Curry Bread" won the highest gold award in the East Japan baked curry bread category at the Curry Bread Grand Prix 2020, sponsored by the Japan Curry Bread Association.

"FUJISAN STEM GLASS" is commercialized and begins sales.

→Product page https://www.fujisan-p.com/fujisanstem

"Blue Mt. Fuji Cream Soda" is commercialized and begins selling.

→Product page https://www.fujisan-p.com/fujisancreamsoda

"tr@dinion", a sustainable fashion item born from an industry-academia collaboration project, has been commercialized and is now on sale.

"Golden Crescent Curry Bread" is commercialized and begins selling.

→Product page https://www.fujisan-p.com/crescentcurry

"Laid-back Camp△ x Blue Mt. Fuji Curry Collaboration Retort Curry Limited Package" is now on sale for a limited time.

→Product page https://www.fujisan-p.com/yurucampcurry

"Mt. Fuji Drink", which was planned and developed in collaboration with Azumino Food Workshop Co., Ltd., is now on sale in limited quantities exclusively at Lawson.

Two and a half years after planning and conception, and about one year and three months after the release was postponed, the blue beer drink "Blue Fujisan (draft)" has been commercialized and is now on sale.

→Product page https://www.fujisan-p.com/fujisanbluebeer

The fifth product in the Blue Mt. Fuji series, "Blue Mt. Fuji Chocolate Crunch," has been commercialized and is now on sale.

→Product page https://www.fujisan-p.com/fujisanbluechoco

"Mount Fuji Stem Glass" won the Grand Prize in the non-food category at the Yamanashi Gift Contest 2022.

→Product page https://www.fujisan-p.com/fujisanstem

The sixth product in the Blue Mt. Fuji series, "Blue Mt. Fuji Craft Cola," has been commercialized and is now on sale.

→Product page https://www.fujisan-p.com/fujisancraftcola