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  • HOME
  • PRODUCTS 
    • Blue Mount Fuji Curry
    • Red Mount Fuji Curry
    • Blue Mount Fuji Curry Bread
    • Red Mount Fuji Curry Bread
    • Blue Mt. Fuji Cream Soda
    • Blue Mount Fuji Cola
    • Blue Mount Fuji (raw)
    • Mount Fuji Stem Glass
    • Blue Mount Fuji Chocolate Crunch
    • Blue Mount Fuji Baumkuchen
    • Blue Mt. Fuji Shortcake Tin
    • Yamanashi specialty: Kofu chicken giblets stew
    • Golden Crescent Curry | Golden Crescent Curry Bread
  • COLLABORATION 
    • Shingen Festival Limited Craft Beer SHINGEN RED
    • Drinkable Kikyo Shingen Mochi | Kikyo Shingen Brown Sugar Soybean Flour Latte Base
    • NTV new drama Hot Spot collaboration goods
    • Kikyo Shingen Mochi Sake | Kikyo Shingen Black Honey Soybean Flour Liqueur
    • Yurucamp△ Collaboration Blue Mt. Fuji Curry
    • Sumikkogurashi Collaboration Blue Mount Fuji Curry
    • Pokémon Collaboration Project Piplup Blue Mount Fuji Curry
  • PERFORMANCE
  • MEDIA
  • AMBASSADOR
  • INQUIRY
  • …  
    • HOME
    • PRODUCTS 
      • Blue Mount Fuji Curry
      • Red Mount Fuji Curry
      • Blue Mount Fuji Curry Bread
      • Red Mount Fuji Curry Bread
      • Blue Mt. Fuji Cream Soda
      • Blue Mount Fuji Cola
      • Blue Mount Fuji (raw)
      • Mount Fuji Stem Glass
      • Blue Mount Fuji Chocolate Crunch
      • Blue Mount Fuji Baumkuchen
      • Blue Mt. Fuji Shortcake Tin
      • Yamanashi specialty: Kofu chicken giblets stew
      • Golden Crescent Curry | Golden Crescent Curry Bread
    • COLLABORATION 
      • Shingen Festival Limited Craft Beer SHINGEN RED
      • Drinkable Kikyo Shingen Mochi | Kikyo Shingen Brown Sugar Soybean Flour Latte Base
      • NTV new drama Hot Spot collaboration goods
      • Kikyo Shingen Mochi Sake | Kikyo Shingen Black Honey Soybean Flour Liqueur
      • Yurucamp△ Collaboration Blue Mt. Fuji Curry
      • Sumikkogurashi Collaboration Blue Mount Fuji Curry
      • Pokémon Collaboration Project Piplup Blue Mount Fuji Curry
    • PERFORMANCE
    • MEDIA
    • AMBASSADOR
    • INQUIRY
ONLINE SHOP
  • HOME
  • PRODUCTS 
    • Blue Mount Fuji Curry
    • Red Mount Fuji Curry
    • Blue Mount Fuji Curry Bread
    • Red Mount Fuji Curry Bread
    • Blue Mt. Fuji Cream Soda
    • Blue Mount Fuji Cola
    • Blue Mount Fuji (raw)
    • Mount Fuji Stem Glass
    • Blue Mount Fuji Chocolate Crunch
    • Blue Mount Fuji Baumkuchen
    • Blue Mt. Fuji Shortcake Tin
    • Yamanashi specialty: Kofu chicken giblets stew
    • Golden Crescent Curry | Golden Crescent Curry Bread
  • COLLABORATION 
    • Shingen Festival Limited Craft Beer SHINGEN RED
    • Drinkable Kikyo Shingen Mochi | Kikyo Shingen Brown Sugar Soybean Flour Latte Base
    • NTV new drama Hot Spot collaboration goods
    • Kikyo Shingen Mochi Sake | Kikyo Shingen Black Honey Soybean Flour Liqueur
    • Yurucamp△ Collaboration Blue Mt. Fuji Curry
    • Sumikkogurashi Collaboration Blue Mount Fuji Curry
    • Pokémon Collaboration Project Piplup Blue Mount Fuji Curry
  • PERFORMANCE
  • MEDIA
  • AMBASSADOR
  • INQUIRY
  • …  
    • HOME
    • PRODUCTS 
      • Blue Mount Fuji Curry
      • Red Mount Fuji Curry
      • Blue Mount Fuji Curry Bread
      • Red Mount Fuji Curry Bread
      • Blue Mt. Fuji Cream Soda
      • Blue Mount Fuji Cola
      • Blue Mount Fuji (raw)
      • Mount Fuji Stem Glass
      • Blue Mount Fuji Chocolate Crunch
      • Blue Mount Fuji Baumkuchen
      • Blue Mt. Fuji Shortcake Tin
      • Yamanashi specialty: Kofu chicken giblets stew
      • Golden Crescent Curry | Golden Crescent Curry Bread
    • COLLABORATION 
      • Shingen Festival Limited Craft Beer SHINGEN RED
      • Drinkable Kikyo Shingen Mochi | Kikyo Shingen Brown Sugar Soybean Flour Latte Base
      • NTV new drama Hot Spot collaboration goods
      • Kikyo Shingen Mochi Sake | Kikyo Shingen Black Honey Soybean Flour Liqueur
      • Yurucamp△ Collaboration Blue Mt. Fuji Curry
      • Sumikkogurashi Collaboration Blue Mount Fuji Curry
      • Pokémon Collaboration Project Piplup Blue Mount Fuji Curry
    • PERFORMANCE
    • MEDIA
    • AMBASSADOR
    • INQUIRY
ONLINE SHOP
  • COMPANY PROFILE

    What are Mount Fuji Products?

    Fujisan Products is a business group that plans and develops products, souvenirs, menus, food, and businesses related to Mt. Fuji, Yamanashi, etc. through open innovation, and sells those products.
  • Business Overview

    Business name

    Mount Fuji Products

    Operating company

    Phonet Co., Ltd.

    location

    〒400-0046

    2-10-6 Shimoishidate, Kofu City, Yamanashi Prefecture

    contact address

    055-298-6066

    Representative Director

    Eiichi Shimizu

    Capital

    51,120,000 yen

    (Capital reserve: 15,560,000 yen)

    Establishment of operating company

    May 1998

    Qualified invoice issuer registration number

    T3090001001829

    Business Establishment

    April 1, 2019

    Business Manager and Product Director

    Takahiro Ashizawa

  • Business History

    Business product history introduction

    October 2017

    The current Mt. Fuji Product Business Manager (Ashizawa Takahiro) has been appointed as Sales Manager to oversee the restructuring of the Yamanashi Prefectural Mt. Fuji World Heritage Center.

    April 2018

    The cafe "Mt. Fuji LAVA CAFE" in the Yamanashi Prefectural Mt. Fuji World Heritage Center has developed and started serving the menu item "Blue Mt. Fuji Curry (Mt. Fuji Curry)," which took more than six months of development and repeated trial and error.

    June 22, 2018

    The Mt. Fuji LAVA CAFE, a cafe located inside the Yamanashi Prefectural Mt. Fuji World Heritage Center, has begun offering a large portion challenge menu, "MEGA Mt. Fuji CURRY," (total weight approximately 3kg).

    November 1, 2018

    The "Blue Mt. Fuji Curry" served at the "Mt. Fuji LAVA CAFE" was so popular that many people requested that it be commercialized. So, to make it easier to enjoy at home, the "Blue Mt. Fuji Curry" was commercialized and began selling as a retort product. The initial production run of 2,000 units was sold out immediately within a month of its release.

    →Product page https://www.fujisan-p.com/fujisanbluecurry

    January 12, 2019

    Following on from their blue curry, they have developed and started serving red Mt. Fuji curry at the "Mt. Fuji LAVA CAFE" cafe in the Yamanashi Prefectural Mt. Fuji World Heritage Center.

    It comes in three levels of spiciness and is also available as a super spicy challenge dish.

    February 1, 2019

    The Mt. Fuji LAVA CAFE, a cafe located inside the Yamanashi Prefectural Mt. Fuji World Heritage Center, has begun offering a limited-time, extra-large challenge menu, "Mega-sized Red Mt. Fuji Curry "Good Luck Red Fuji"" (total weight approximately 5.5kg).

    February 23, 2019 (Mt. Fuji Day)

    Following on from "Blue Mt. Fuji Curry", "Red Mt. Fuji Curry" has also been commercialized and is now on sale.

    →Product page https://www.fujisan-p.com/fujisanredcurry

    April 1, 2019

    With the designated management of the Yamanashi Prefectural Mt. Fuji World Heritage Center coming to an end on March 31st, a business division called "Mt. Fuji Products" was established within Phonet Co., Ltd. in order to continue selling the products that had been developed up until now, and a department was opened to develop products other than Mt. Fuji Curry.

    June 15, 2019

    For a limited time, the Fujisan Terrace Restaurant at Futaba SA on the outbound side will be offering two courses, the "Large Portion Challenge Course" and the "Large Portion Share Course," featuring "Blue Fujisan Curry" and "Red Fujisan Curry," both of which weigh over 3kg in total.

    July 13, 2019

    The "Blue Mt. Fuji Curry Bread", developed in collaboration with the social welfare corporation Kunimi-kai Yours and Yours, is now on sale exclusively at "Michi-no-Eki Fujikawa".

    →Product page https://www.fujisan-p.com/bluecurrybread

    October 12, 2019

    Following the "Blue Mt. Fuji Curry Bread", "Red Mt. Fuji Curry Bread" has also been commercialized and is now on sale.

    →Product page https://www.fujisan-p.com/redcurrybread

    January 22, 2020 (Curry Day)

    Developed jointly with the Nakamichi Agricultural Products Association, the company has commercialized and begun selling a ready-made curry called "Golden Crescent Curry" using the sweet corn "Kimihime", which is certified under the Kofu brand certification system "Proof of Kofu".

    →Product page https://www.fujisan-p.com/crescentcurry

    February 21, 2020

    Under the supervision and collaboration of the Kofu Chicken Motsuni Team, which brings people together, we have commercialized and started selling the "Kofu Chicken Motsuni" retort pouch and "Kofu Chicken Motsuni Curry" based on chicken motsuni.

    →Product pagehttps ://www.fujisan-p.com/torimotsu

    June 7, 2020

    "Yogennotori Curry" is commercialized and begins sales.

    November 3, 2020

    The "Blue Mt. Fuji Curry Bread" won the highest gold award in the East Japan baked curry bread category at the Curry Bread Grand Prix 2020, sponsored by the Japan Curry Bread Association.

    November 1, 2020

    "FUJISAN STEM GLASS" is commercialized and begins sales.

    →Product page https://www.fujisan-p.com/fujisanstem

    February 23, 2021 (Mt. Fuji Day)

    "Blue Mt. Fuji Cream Soda" is commercialized and begins selling.

    →Product page https://www.fujisan-p.com/fujisancreamsoda

    February 23, 2021 (Mt. Fuji Day)

    "tr@dinion", a sustainable fashion item born from an industry-academia collaboration project, has been commercialized and is now on sale.

    July 12, 2021

    "Golden Crescent Curry Bread" is commercialized and begins selling.

    →Product page https://www.fujisan-p.com/crescentcurry

    August 28, 2021

    "Laid-back Camp△ x Blue Mt. Fuji Curry Collaboration Retort Curry Limited Package" is now on sale for a limited time.

    →Product page https://www.fujisan-p.com/yurucampcurry

    December 18, 2021

    "Project Piplup Blue Mt. Fuji Curry" is now on sale for a limited time.

    →Product page https://www.fujisan-p.com/pochama

    December 28, 2021

    "Mt. Fuji Drink", which was planned and developed in collaboration with Azumino Food Workshop Co., Ltd., is now on sale in limited quantities exclusively at Lawson.

    January 28, 2022

    Two and a half years after planning and conception, and about one year and three months after the release was postponed, the blue beer drink "Blue Fujisan (draft)" has been commercialized and is now on sale.

    →Product page https://www.fujisan-p.com/fujisanbluebeer

    April 20, 2022

    The fifth product in the Blue Mt. Fuji series, "Blue Mt. Fuji Chocolate Crunch," has been commercialized and is now on sale.

    →Product page https://www.fujisan-p.com/fujisanbluechoco

    December 6, 2022

    In our first collaboration with Kikyoya Co., Ltd., we have commercialized and started selling the liqueur product "Kikyo Shingen Black Honey Soybean Flour."

    →Product pagehttps ://www.fujisan-p.com/shingenmochi

    December 16, 2022

    "Mount Fuji Stem Glass" won the Grand Prize in the non-food category at the Yamanashi Gift Contest 2022.

    →Product page https://www.fujisan-p.com/fujisanstem

    December 18, 2022

    The sixth product in the Blue Mt. Fuji series, "Blue Mt. Fuji Craft Cola," has been commercialized and is now on sale.

    →Product page https://www.fujisan-p.com/fujisancraftcola

    October 17, 2023

    The seventh product in the Blue Mt. Fuji series, "Blue Mt. Fuji Baumkuchen," has been commercialized and is now on sale.

    →Product page https://www.fujisan-p.com/bluefujisanbaum

    November 17, 2023

    "Sumikko Gurashi Blue Mt. Fuji Curry" is now on sale for a limited time.

    →Product page https://www.fujisan-p.com/sumikkogurashi

    October 30, 2024

    The eighth product in the Blue Mt. Fuji series, the "Blue Mt. Fuji Shortcake Tin", has been commercialized and is now on sale.

    →Product page https://www.fujisan-p.com/cancake

    January 17, 2025

    A collaboration product with the popular drama "Hot Spot" is now on sale.

    →Product page https://www.fujisan-p.com/hotspot

    February 18, 2025

    In collaboration with Kikyoya Co., Ltd., we have commercialized and started selling "Kikyo Shingen Brown Sugar Soybean Flour Latte Base."

    →Product page https://www.fujisan-p.com/shingenmochimilk

    April 5, 2025

    In collaboration with the Yamanashi Tourism Organization, a public interest incorporated association, we have commercialized and started selling the Shingen Festival limited edition beer "SHINGEN RED."

    →Product page https://www.fujisan-p.com/shingenredbeer

ABOUT US

COMPANY

INQUIRY

PRODUCT DEVELOPED

PUBLICATION

PRESS RELEASE

AMBASSADOR

INQUIRY

GODS

SITE MAP

HOME

Blue Mt. Fuji Shortcake Tin

Blue Mount Fuji Baumkuchen

Blue Mount Fuji Curry

Red Mount Fuji Curry

Blue Mt. Fuji Cream Soda

Blue Mount Fuji Beer

Blue Mount Fuji Cola

Blue Mount Fuji Chocolate Crunch

Blue Mount Fuji Curry Bread

Red Mount Fuji Curry Bread

Mount Fuji Stem Glass

Shingen Festival Beer SHINGENRED

Kikyo Shingen Black Honey Soybean Flour Latte Base

Nippon Television Drama Hotspot Collaboration

Sumikkogurashi collaboration

Kikyo Shingen Black Honey Soybean Flour Liqueur

Yurucamp△ collaboration

Project Piplup Collaboration

Yamanashi specialty: Kofu chicken giblets stew

Kofu Basin Curry

Golden Crescent Curry

Golden Crescent Curry Bread

Golden Mount Fuji Daruma

The scent of Mount Fuji

Mt. Fuji Lava Cookies

Office overview

Development track record

Media Coverage

Introducing our official ambassadors

Large-portion gourmet development

Contact Us

Kofu Chicken Motsuni Recipe

Mount Fuji Products

〒400-0046

2-10-6 Shimoishidate, Kofu City, Yamanashi Prefecture

055-298-6066

connection

Yamanashi Local Ramen Association

Yamanashi Local Instant Curry Association

Phonet Group

Copyright © 2018 FUJISAN PRODUCT All Rights Reserved.

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