"Mt. Fuji Drink" is a visually appealing dessert drink that reproduces the shape and color of Mt. Fuji. The appeal is that you can fully enjoy the taste of each layer even when mixing the two layers together. This new product will help you easily get into the New Year's mood in 2022 and can be enjoyed as a lucky drink early in the new year.
Fujisan Products (headquarters: Kofu City, Yamanashi Prefecture; CEO: Shimizu Eiichi), which plans, develops, and sells various products and food related to Mt. Fuji, will be selling the Mt. Fuji-themed soft drink "Fujisan Drink" (198 yen including tax), which was planned and developed in collaboration with Azumino Food Workshop Co., Ltd. (headquarters: Matsumoto City, Nagano Prefecture; CEO: Otani Shunsuke), a manufacturer of cup drinks and desserts, at Lawson stores nationwide (excluding Natural Lawson, Lawson Store 100, and some stores) from Tuesday, December 28, 2021.
■Supervised by the developer of the "Blue Mt. Fuji Curry" series, which has been featured on numerous TV programs
Fujisan Products is a hit maker that plans and develops a succession of unique products to widely spread the appeal of Mount Fuji, the symbol of Japan.
Original products that faithfully reproduce Mt. Fuji, such as "Blue Mt. Fuji Curry," "Blue Mt. Fuji Curry Bread," and "Blue Mt. Fuji Cream Soda," have become a hot topic on social media and have been featured in many television programs and other media outlets.
The newly launched "Fujisan Drink" was made possible through a business partnership formed in response to a counter-offer from Azumino Food Workshop to Fujisan Products.
Azumino Food Factory has a product development research institute and production factory in Nirasaki City, Yamanashi Prefecture, which offers a panoramic view of Mt. Fuji. It is a highly skilled manufacturer with deep ties to Yamanashi Prefecture and Mt. Fuji.
■ A lucky drink that will easily get you in the New Year's mood and is recommended for drinking in the new year of 2022
The concept of the "Mt. Fuji Drink" is a dessert drink with a fun appearance, based on the motif of Mt. Fuji.
This soft drink has a two-layer structure of light blue jelly and white pudding, and recreates the shape and color of Mount Fuji, creating a refreshing visual.
The base flavor is cream soda, and the two layers of light blue jelly and white pudding can be enjoyed separately or mixed together, meaning you can enjoy two different flavors at once while drinking just one drink.
The drink will be available from Tuesday, December 28, 2021 as a lucky charm to drink in the new year of 2022. The cup features an illustration of Mt. Fuji as well as the logo of Mt. Fuji Products, the company that oversaw the product. This new product will help you easily get into the New Year's mood and enjoy the refreshing joy of the new year.
[Product information]
Product name: Mt. Fuji Drink
Price: 198 yen (tax included)
Capacity: 200g
Release date: Tuesday, December 28, 2021
Where to buy: Lawson stores nationwide (excluding Natural Lawson and Lawson Store 100)
*This product may not be available at some stores.
Features: A fun-looking, auspicious dessert drink with a Mt. Fuji motif.
Manufactured by: Azumino Food Workshop Co., Ltd. (Yamanashi Factory: Nirasaki City, Yamanashi Prefecture)
Related Links
Mount Fuji Products ( https://www.fujisan-p.com/ )
Azumino Food Factory ( https://www.azuminofood.jp/ )
Blue Mt. Fuji Curry ( https://www.fujisan-p.com/fujisanbluecurry )
Blue Mt. Fuji Curry Bread ( https://www.fujisan-p.com/bluecurrybread )
Blue Mt. Fuji Cream Soda ( https://www.fujisan-p.com/fujisancreamsoda )
*The above product is currently sold for a limited time and in limited quantities and is no longer on sale.