A vibrant blue craft cola has been born, inspired by the mountainside of Mt. Fuji. This is the sixth product in the "Blue Mt. Fuji" series by hit maker Fujisan Products, the company that created the hit product "Blue Mt. Fuji Curry." This craft cola product uses natural water from Mt. Fuji, with the cola bubbles representing the snow on Mt. Fuji and the cola liquid representing the mountainside of Mt. Fuji.

Fujisan Products (headquarters: Kofu City, Yamanashi Prefecture; CEO: Shimizu Eiichi), which plans, develops, and sells various products, food, souvenirs, menus, and businesses related to Mt. Fuji, will begin selling "Blue Mt. Fuji Craft Cola," the sixth installment in the "Blue Mt. Fuji Series," from Sunday, December 18, 2022.

▲Blue Mt. Fuji Craft Cola▲

https://www.fujisan-p.com/fujisancraftcola

"Blue Mt. Fuji Craft Cola" is the sixth product in the "Blue Mt. Fuji" series by Mt. Fuji Products.

It was developed as a beverage product that allows you to "drink Mt. Fuji," following on from Blue Mt. Fuji Beer.

It features a gorgeous aroma of spices and a taste similar to a dry ginger ale with a subtle sweetness, making it a craft cola for adults.

This blue craft cola is made using natural water from Mt. Fuji.

"Blue Mt. Fuji Craft Cola" is made using natural water from Mt. Fuji, and the cola liquid resembles the mountainside of Mt. Fuji. By using only the finest ingredients, the cola foam is created and retains its foam well, making it look like snow on Mt. Fuji. You can also pour the cola at home and top it with ice to make a cola float, which will give you an even greater feeling of Mt. Fuji.

An RTD (Ready To Drink) type beverage that delivers the taste of authentic craft cola.

This is a crisp, dry craft cola that uses a unique blend of spices and herbs to give it depth of flavor, and the gorgeous aroma of spices and refreshing aroma of herbs make it a refreshing craft cola for adults with a moderate sweetness.

By combining the ingredients in a well-balanced way, we have been able to recreate a refreshing blue liquid.
Craft cola loses its flavor when exposed to direct sunlight, so to prevent this, we use brown bottles because they have better light-blocking properties than clear bottles, which helps reduce quality deterioration.

Rather than drinking directly from the bottle, this product is designed to be taken home and poured into a glass to enjoy, and in retail stores it can be sold at room temperature so that customers can take it home and drink it.

The product label design expresses the bubbles in the cola. The logo is also designed with bubbles as the main feature. By using a transparent film label on a brown bottle, the design evokes the image of the blue cola inside the bottle.

Product name: Blue Mt. Fuji Craft Cola

Sales start date: Sunday, December 18, 2022

Suggested retail price (tax included): 777 yen

Expiration date: 12 months from date of manufacture (unopened)

Contents: 330ml
JAN code: 4562403707338

Stores and facilities where the product will be sold: Roadside stations, souvenir shops, SAs, PAs in Yamanashi Prefecture, and other retail stores nationwide.

Product features: A craft cola made with natural water from Mt. Fuji. The blue liquid has beautiful white foam, and when poured into a glass at home, it becomes a "blue drink" that looks just like Mt. Fuji crowned with snow.

A crisp, dry craft cola for adults with a gorgeous aroma of spices and refreshing herbs, and a light sweetness and a clean taste.

■What is the "Blue Mount Fuji" series?

With the aim of spreading the charms of Mt. Fuji, Fujisan Products has developed and released a series of hit products inspired by Mt. Fuji, such as "Blue Mt. Fuji Curry," "Blue Mt. Fuji Curry Bread," "Blue Mt. Fuji Cream Soda," "Blue Mt. Fuji Beer," and "Blue Mt. Fuji Chocolate Crunch."

"Blue food," "blue sweets," and even "blue drinks" have become a hot topic and are garnering attention due to their visual impact and "eye-catching."