Fujisan Products, which plans, develops, and sells a variety of products and food related to Mt. Fuji, will be selling a new blue cream soda called "Blue Mt. Fuji Cream Soda" on Mt. Fuji Day, February 23, 2021 (Tuesday).

■Enjoy Mt. Fuji to the fullest using the "Mt. Fuji Stem Glass" that is sure to look great on social media

Fujisan Products is a hit-maker that has developed and released a series of hit products inspired by Mt. Fuji, such as "Blue Mt. Fuji Curry" and "Blue Mt. Fuji Curry Bread," with the aim of spreading the charms of Mt. Fuji to a wide audience.

We are now pleased to announce the development and release of the long-awaited carbonated beverage "Blue Mt. Fuji Cream Soda."

The beer-like beverage "Aoi Fujisan (draft)", which was originally scheduled to be released on Saturday, October 31, 2020, was suddenly postponed, and this product was planned and developed with the desire to deliver a new product as a quick alternative to the many people who were looking forward to it.

"Blue food" and "blue sweets" are said to look "eye-catching" due to their visual impact, and are garnering attention in fashionable cafes and on social media as a food trend for 2021.

The new product, "Blue Mt. Fuji Cream Soda," is a carbonated drink made specifically for blue cream soda.

In the past, green cream soda made with melon soda was the mainstream, but recently "blue cream soda" has become popular on social media.

The soda water, made with natural water from Mt. Fuji, has a beautiful cobalt blue color and a nostalgic cream soda flavor.

You can easily enjoy "blue drinks" and "blue sweets" in the comfort of your own home.

In addition, by pouring the Blue Mt. Fuji Cream Soda into the Mt. Fuji Stem Glass, which went on sale on Sunday, November 1st, 2020 and has a very rare shape even in the glass industry, you can get a closer look at Mt. Fuji.