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We jointly developed a new menu item, "Golden Mt. Fuji Soft Cream"

New menu items developed in collaboration with Fujisan Plaza will be available from April 27, 2024

April 24, 2024

The base of the pure white soft serve is surrounded 360 degrees by glittering gold leaf! "Golden Mt. Fuji Soft Cream" will be on sale from Golden Week at Fujisan Plaza, a complex antenna shop at the foot of Mt. Fuji.

The gold leaf used is a product of Kanazawa Gold Leaf Hakuichi in Kanazawa, Ishikawa Prefecture. We decided to use it in the hope that it would help support the Noto Peninsula earthquake recovery efforts. The soft serve ice cream, which resembles the golden Mount Fuji, is topped off with gold leaf salt. This new menu brings out the gentle sweetness of the vanilla and allows you to enjoy the deep richness of the rich milk.

J-Bound Co., Ltd. (headquarters: Kofu City, Yamanashi Prefecture; CEO: Shimizu Eiichi), which operates a variety of tourism businesses for inbound (foreign tourists visiting Japan), including a rental shop for climbing equipment for Mt. Fuji, will begin selling "Golden Mt. Fuji Soft Cream," a soft cream designed by hit maker Mt. Fuji Products using gold leaf from Kanazawa to resemble a golden Mt. Fuji, at Fujisan Plaza, a complex antenna shop that disseminates tourist information for Yamanashi Prefecture, from the first day of Golden Week on Saturday, April 27, 2024, as part of its support for the recovery from the Noto Peninsula earthquake.

▷Mt. Fuji was registered as a World Heritage Site in 2013, and Fujisan Plaza will help visitors create memorable memories.

Fujisan Plaza is a complex antenna shop that opened in June 2022 in front of Kawaguchiko Station, the gateway to Mt. Fuji. Mt. Fuji is a well-known symbol of Japan. It was registered as a World Heritage Site in 2013, and is visited by many tourists from both Japan and abroad.

People visit Mt. Fuji for a variety of reasons, such as "I want to see beautiful scenery," "I want to climb Mt. Fuji," "I want to eat delicious food," etc. In order to cater to the wishes of each visitor and create wonderful memories, we offer a wide range of services, including sales of Yamanashi Prefecture's specialty products, tourist information, guided tours, and a cafe.

>Fujisan Plaza https://fujisanplaza.jp/

▷ Using gold leaf from "Hakuichi Kanazawa Gold Leaf" also supports Noto, and "gold leaf salt" is a great supporting role that brings out the sweetness of vanilla

Fujisan Plaza stocks a wide variety of Mount Fuji-related items, and the attached cafe has now added a new menu to its lineup.

The new menu was developed by Fujisan Products, a hit maker known for its Blue Mt. Fuji series of products, which has been developing and supervising the cafe menu since the store opened, as well as planning and developing Mt. Fuji products.

This time, we have developed a new menu with Mt. Fuji products.

It's called "Golden Mt. Fuji Soft Cream."

This new menu item has gold leaf wrapped 360 degrees around the bottom half of the soft serve ice cream, resembling a golden Mt. Fuji.

The gold leaf used is a product of Hakuichi Kanazawa Gold Leaf in Kanazawa City, Ishikawa Prefecture.

We decided to use gold leaf not only because of its high quality, but also because we hope it will help support the recovery from the Noto Peninsula earthquake.

Golden Mt. Fuji Soft Cream

Price including tax: 1,223 yen (1 I 2 F 2 J 3 S)
Available from Saturday, April 27, 2024 (the start of Golden Week in 2024)

◆Sales store

Store name: Yamanashi Prefecture Complex Antenna Shop Fujisan Plaza

Address: 3631-2 Funatsu, Fujikawaguchiko-machi, Minamitsuru-gun, Yamanashi Prefecture, 401-0301

Phone number: 0555-28-7165

Nearest station: Fujikyuko Line Kawaguchiko Station (1 minute walk from the station)

URL: https://fujisanplaza.jp/